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Issue: Mad #77
Publication Date: March 1963
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Disclose Detail
Issues: #77 of 550 Issues (594 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications, Inc.
On Sale Date: 12/27/1962
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 28 (17 stories, 1 cover)
Editor(s): Al Feldstein [as Albert B. Feldstein] (credited)
Disclose Notes: On-sale date from 1962 Periodicals, Copyright Office, Library of Congress.
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (28 total)
Disclose Issue Images
[untitled]

Illustration  on  Cover, Front
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
Synopsis: Alfred inverts the old William Tell fable, placing an arrow on his head while someone tries to hit it with an apple.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
We're Looking For Idiots Who Like to Draw

Photo Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover.
Disclose
Departments

Table of Contents  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): various (see Notes)
Inker(s): various (see Notes)
Letterer(s): typeset
Subject Matter
Feature(s): Vital Features
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "One big reason you see so many kids running around the streets at night is that they're afraid to stay home alone!"
Disclose
Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Letters Dept.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.75
Disclose Notes: Letters from Michael Kernan, Cynthia Murphy, and Morgan Wright.
Photos of cats and dogs posed with MAD magazines from Dainow, Kallay, 24th Helicopter APO, Winborn, Erickson, and Colangelo.
Disclose
[untitled]

Statement of Ownership  on  Interior Page(s)
Credits
Writer(s): William M. Gaines
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: Filed October 1, 1962. Listed owners E.C. Publications, 850 Fifth Avenue, New York, 22, NY; Premier Corporation of America, 1410 Broadway, New York, 18, NY; Botany Industries, 717 Fifth Avenue, New York, 22, NY; A.M. Sonnabend, 464 Commonwealth Avenue, Boston, Mass; Frank G. Binswanger, 1420 Walnut Street, Philadelphia, 02, PA; Arnold Saltzman, 1410 Broadway, New York, 18, NY; Michael Daroff, 717 Fifth Avenue, New York, 22, NY. Listed publisher William M. Gaines; listed editor Albert B. Feldstein. Total distribution 1,293,705.
Disclose
If You Enjoy Hilarious Take-Offs You'll Love...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Mad Paperbacks
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.3
Disclose Notes: House ad for MAD paperback books.
Disclose
Below Cost!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.05
Disclose Notes: House ad for pinups suitable for framing.
Disclose
The Bust Is Yet to Come!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Alfred E. Neuman bust
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.15
Disclose Notes: House ad for china bust of Alfred E. Neuman.
Disclose
You'll Never be Starved for Laughs

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Mad Magazine
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: House ad for subscriptions to MAD Magazine.
Photo is of a skull.
Disclose
This Book Banned in Boston?

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): A Golden Trashery of Mad
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: House ad for hardcover MAD book.
Disclose
Mad's 1963 All-Inclusive Magazine Calendar

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Palming Off the Dates Dept.
Character(s): Abraham Lincoln; George Washington; Alfred E. Neuman; Santa Claus
Synopsis: Calendar pages geared to the readers of various niche magazines.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Dr. Jekyll and Mr. Hyde

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: The doctor's latest formula does nothing - - to him.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Hollywood Surplus Sale

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Lights, Camera, Auction Dept.
Synopsis: Sale ads for props left over from old Hollywood films.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Speaking From Pictures

Photo Story  on  Interior Page(s)
Credits
Writer(s): Gerald Gardner (credited)
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Freedom With Speech Dept.
Character(s): Jacqueline Kennedy; Richard Nixon; Willy Brandt; Dwight Eisenhower; Mamie Eisenhower; Fidel Castro; John Kennedy; Nikita Khrushchev; Hassa Al Sudairi
Synopsis: Humorous captions are added to U.P.I. wire photos to satirical effect.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle: "Why Did the Chicken Cross the Road?"

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Fowl Play Dept.
Character(s): Snoopy; Charlie Brown; Lucy Van Pelt; Frieda; Linus Van Pelt; Pig Pen; Mark Trail; B.C.; Thor; Marcia Mason; Ira Brom; Lester Larson; Francine; Arthur Strimm
Synopsis: If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Feiffer’s panel.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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Spy Vs. Spy

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Feature(s): Joke & Dagger Dept.; Spy Vs. Spy
Character(s): The Black Spy; The White Spy
Synopsis: The Black Spy steals blueprints of the White Spy's new device; the Black Spy uses a magnet on the White Spy's dumbbell.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Credit is also in Morse Code as "By Prohias".
Disclose
Letters That Cross in the Mail

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Postal-Mortems Dept.
Synopsis: Various people send off hot-headed letters, only to receive letters just after that make them regret their actions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
The Defensers

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Dribble Across the Court Dept.
Character(s): E.G. Marshall [as Lawrence Pressedham]; Robert Reed [as Kenny Pressedham]; Raymond Burr [as Perry Mason]; Polly Rowles [as Helen Donaldson]
Synopsis: In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
Yacht Flags for the Home

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Standards of Living Dept.
Synopsis: Yacht style flags that proclaim various household events.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Spy Vs. Spy Vs. Spy

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Feature(s): Joke & Dagger Dept.; Spy Vs. Spy
Character(s): The Black Spy; The White Spy; The Gray Spy
Synopsis: Solving a jigsaw puzzle leads the two spies into the Gray Spy's trap; The Gray Spy traps the other two spies on a railroad crossing as a train approaches.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Credit is also in Morse Code as "By Prohias".
Disclose
The Mad Guide to Astrology

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Proceed According to Planet Dept.
Character(s): Elizabeth Taylor; Thomas E. Dewey; Harry S. Truman; Dean Martin; Edd Byrnes; Louella Parsons; Tuesday Weld; Ed Sullivan; Princess Grace Kelly; Frank Sinatra; Senator Barry Goldwater; Jimmy Hoffa; Quincy J. Aukwell; Zelda Aukwell
Synopsis: Satirical look at astrology and its dubious effect on life.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
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On a Summer's Afternoon

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: A wife tries to help a man conceal his extended stomach.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
The Lighter Side of Women

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Berg's Eye View Dept.
Synopsis: Series of cartoons exploring the foibles of females.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
A Child's Garden of Weeds

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Corn Poem Dept.
Synopsis: Classic poems adapted to reflect modern situations.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose Notes: Poets represented are John McRot [John McCrae], John Masefink [John Masefield], Thomas Hoot [Thomas Hood], Henry W. Lungfellow [Henry Wadsworth Longfellow], Henry Wadsworth Lonsgswallow [Henry Wadsworth Longfellow], Robert W. Tsouris [Robert W. Service], Robert W. Servecorn [Robert W. Service], and Edgar A. Gassed [Edgar A. Guest].
Disclose
A Mad Look at Travel

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Tour De Farce Dept.
Synopsis: Contrasting travel in the nineteenth century and the twentieth century.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose
Because Owning Your Own Car is One Headache After Another

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): Lester Krauss (photo)
Inker(s): Lester Krauss (photo)
Colorist(s): Lester Krauss (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Ford print ads; the hazards of car-ownership are outlined as a way to promote using taxis.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.
Disclose
Mad Window Stickers

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): More Trash from Mad
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: House ad for special issue with bonus, on inside back cover.
Disclose
[untitled]

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Colorist(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
First Line: That's just the ticket - one of the many nuisances that prove you can't a-Ford to own a car.
Synopsis: Parody of Ford Motor Company ads for fictitious Associated Taxi Companies of America.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: back cover

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