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Issue: Mad #71
Disclose Detail
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications, Inc.
On Sale Date: 03/27/1962
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 25 (12 stories, 1 cover)
Editor(s): Albert B. Feldstein; Jerry De Fuccio (associate editor); Nick Meglin (associate editor)
Disclose Notes: On-sale date from 1962 Periodicals, Copyright Office, Library of Congress.
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
Disclose Issue Images
Build Up Your Ego With MAD

Illustration  on  Cover, Front
Credits
Norman Mingo (Alfred, painted); ?
Norman Mingo (Alfred, painted); ?
Norman Mingo (Alfred, painted); ?
typeset
Subject Matter
humorous
Alfred E. Neuman
Alfred E. Neuman
Alfred occupies the center of a dart board.
Reprinting
 
Miscellaneous
1
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What Happened to the Coverage?

Story  on  Interior Page(s)
Credits
?
Lester Krauss (photograph)
Lester Krauss (photograph)
typeset
Subject Matter
humorous
Travailers Insurance Companies
A couple discovers their insurance doesn't cover what they expected.
Reprinting
 
Miscellaneous
1
Parody of ad for Travelers Insurance Companies. Inside front cover.
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Departments

Foreword, Introduction, Preface, Afterword  on  Interior Page(s)
Credits
?
various (see note)
various (see note)
typeset
Subject Matter
Vital Features
Reprinting
 
Miscellaneous
1
Art is excerpts from this issue.
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Wanna Neck?

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photograph)
? (photograph)
typeset
Subject Matter
Alfred E. Neuman bust
Alfred E. Neuman
House ad for china busts of Alfred.
Reprinting
 
Miscellaneous
0.33
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Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Albert B. Feldstein
? (photograph)
? (photograph)
typeset
Subject Matter
Letters Dept.
Letters of comment and pictures of babies holding MAD.
Reprinting
 
Miscellaneous
1
Letters from: Larry Siegel (writer for Bob Newhart Show), Elizabeth Leppman, G. W. Wilson, Ed Costello, Candy Lee, Niles Norling, John Dollriehs, Tom Rapp. Photos of babies from the Leonard, Stern, Pitluk, Phillips, Campbell, Bards, McDougall, and Olson families.
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Over 30 Million Sold

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
Norman Mingo (painted)
Norman Mingo (painted)
typeset
Subject Matter
Alfred E. Neuman photo
Alfred E. Neuman
House ad for pinups suitable for framing.
Reprinting
 
Miscellaneous
0.17
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Don't Say We Didn't Warn You!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photograph)
? (photograph)
typeset
Subject Matter
The Golden Trashery of MAD
House ad for The Golden Trashery of MAD.
Reprinting
 
Miscellaneous
0.17
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It Was a Case of Mind Over Reading-Matter!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photograph)
? (photograph)
typeset
Subject Matter
MAD Magazine
House ad for subscriptions.
Reprinting
 
Miscellaneous
0.33
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Alfred's Poor Almanac

Text Article  on  Interior Page(s)
Credits
Frank Jacobs
?
?
typeset
Subject Matter
humorous
Ridiculous things that supposedly happened in the period March 27 to May 9.
Reprinting
 
Miscellaneous
1
Small illustrations on most dates.
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MAD Investigates the Sordid Business of Gambling

Story  on  Interior Page(s)
Credits
Al Jaffee
Wallace Wood (signed)
Wallace Wood (signed)
typeset
Subject Matter
humorous
The Wagers of Sin Dept.
C. C. Clavendish III; Lotta Rees; Sam Grafter; Dr. Sidney A. Kindlyfellow
A look at the evils of gambling and how they hide in everyday life.
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Miscellaneous
6
Final page is a casino scene filled with world leaders and celebrities.
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Famous Test Papers

Text Article  on  Interior Page(s)
Credits
Arnie Kogen
Bob Clarke (signed)
Bob Clarke (signed)
?; typeset
Subject Matter
humorous
Padding And Pencil Dept.
John Daly; Leonard Bernstein; Georgie Jessel; Milton Berle; Alexander King; Jack Parr; Richard Nixon; John Kennedy
Supposed essay test answers by famous people.
Reprinting
 
Miscellaneous
3
Some text is in an apparent script handwriting, but it may be a font.
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Rain

Story  on  Interior Page(s)
Credits
David Berg (signed)
David Berg (signed)
David Berg (signed)
typeset
Subject Matter
humorous
Bitter-Patter Dept. [Berg's Eye View Dept.]
A look at all the ways rain can spoil your day.
Reprinting
 
Miscellaneous
4
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Spy vs Spy

Story  on  Interior Page(s)
Credits
Antonio Prohias (signed)
Antonio Prohias (signed)
Antonio Prohias (signed)
Subject Matter
espionage, humorous
Spy vs Spy; Joke And Dagger Dept.
Black Spy; White Spy
The Black Spy kicks the White Spy into a bucket of water.
Reprinting
 
Miscellaneous
1
Part I
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A MAD Guide to Russia

Text Story  on  Interior Page(s)
Credits
Phil Hahn
Joe Orlando
Joe Orlando
typeset
Subject Matter
humorous
Better Read Than Dread Dept.
Nikita Khrushchev; Joseph Stalin
A look at Russian culture through the prism of cold-war era stereotypes.
Reprinting
 
Miscellaneous
5
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Don Martin in Sherwood Forest

Story  on  Interior Page(s)
Credits
? (original folk tales); ? (adaptation)
Don Martin (signed)
Don Martin (signed)
typeset
Subject Matter
humorous
Robin Hood-Winked Dept.
Robin Hood; Little John
Tales of Robin Hood, slightly fractured.
Reprinting
 
Miscellaneous
6
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Celebrities' Wallets

Text Article  on  Interior Page(s)
Credits
Arnie Kogen
Jack Rickard
Jack Rickard
?; typeset
Subject Matter
humorous
Chairman of the Broad Dept.
Frank Sinatra
A look at what might be in Frank Sinatra's wallet.
Reprinting
 
Miscellaneous
2
Disclose
MAD's Journal of Future Physical Afflictions

Text Article  on  Interior Page(s)
Credits
Howard Schneider
Bob Clarke (signed)
Bob Clarke (signed)
typeset
Subject Matter
humorous
Up for Adaption Dept.
An illustrated listing of possible future physical problems caused by repeated actions undertaken in modern society...going way beyond tennis elbow.
Reprinting
 
Miscellaneous
4
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The Birth of a Madison Avenue Brand Name

Story  on  Interior Page(s)
Credits
Walter Farley
George Woodbridge (signed)
George Woodbridge (signed)
typeset
Subject Matter
humorous
Artificial Dissemination Dept.
Mr. Clean (cameo)
The brainstorming sessions that may have occurred on Madison Avenue to name various products.
Reprinting
 
Miscellaneous
4
Products featured are Comet, Mr. Clean, Stopette, Lava, Old Crow, and MAD.
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Dream girls

Story  on  Interior Page(s)
Credits
Don Reilly
Jack Rickard (signed)
Jack Rickard (signed)
Subject Matter
humorous
Dames and Doze Dept.
Alfred E. Neuman; Moxie Cowznofsky
A look at what might constitute "dream girls" for men in various professions.
Reprinting
 
Miscellaneous
2
Moxie appears unnamed in final panel.
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Spy vs Spy

Story  on  Interior Page(s)
Credits
Antonio Prohias (signed)
Antonio Prohias (signed)
Antonio Prohias (signed)
Subject Matter
espionage, humorous
Spy vs Spy; Joke And Dagger Dept.
Black Spy; White Spy
The White Spy fools the Black Spy into eating poisoned food.
Reprinting
 
Miscellaneous
1
Part II
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South Chicago

Story  on  Interior Page(s)
Credits
Frank Jacobs
Mort Drucker (signed)
Mort Drucker (signed)
typeset
Subject Matter
humorous
Cops and Rodgers Dept.
Frankie Avalon; Southside Looey [Bobby Darin]; James Darren ?; Paul Anka; Northside Charlie [Elvis Presley]; Ricky Nelson; Lt. Farfel [Dick Clark]; Flossie; Sidney [Perry Como]; Dean Martin (cameo)
Parody of musical South Pacific set with gangsters in Roaring 20s Chicago.
Reprinting
 
Miscellaneous
5
Also includes several other unidentified young singers of the time.
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The Big Bad Wall

Story  on  Interior Page(s)
Credits
?
Wallace Wood (signed)
Wallace Wood (signed)
Subject Matter
humorous
Berlin Airlift Dept.
Big Bad Wolf
Disney's Big Bad Wolf is shipped to Berlin to deal with the Wall.
Reprinting
 
Miscellaneous
1
Disclose
No Longer a Farce in the Crowd!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
Don Martin
Don Martin
typeset
Subject Matter
Don Martin Steps Out
House ad for various MAD paperbacks.
Reprinting
 
Miscellaneous
1
Inside back cover.
Part of text is red.
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We Knew Them When

Filler  on  Interior Page(s)
Credits
?
typeset
Subject Matter
humorous
Marginal Thinking Dept.
Fictitious accounts of having known celebrities before they were famous.
Reprinting
 
Miscellaneous
0
Appear in the margins of 26 pages of magazine.
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He Thought He Would Rest in Peace...in Place...

Story  on  Interior Page(s)
Credits
?
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
typeset
Subject Matter
humorous
John Vaultlock Insurance
Joseph Stalin; Nikolai Lenin
Phony ad for John Vaultlock Sta-Put Burial Insurance, a parody of John Hancock Insurance.
Reprinting
 
Miscellaneous
1
back cover

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