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Issue: Archie #157
Publication Date: August 1965
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Disclose Detail
Issues: #157 of 565 Issues (689 Printings)
Title:
Variant: unnamed
Rating: Approved by the Comics Code Authority
Publisher: FlagArchie Publications, Inc.
Brand: Archie SeriesView Brand Images
Indicia Publisher: Archie Comic Publications, Inc.
On Sale Date: 07/16/1965
Volume: none
Pages: 36
ISBN: none
UPC/EAN: none
Price: $0.12 USD
Indicia Frequency: Approved by the Comics Code Authority
Content Items: 16 (5 stories, 1 cover)
Editor(s): Richard Goldwater
Disclose Notes: On-sale date from 1965 Periodicals, Copyright Office, Library of Congress.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: Color
Dimensions: Standard Silver Age U.S.; then Standard Modern Age U.S.
Paper Stock: Glossy cover; Newsprint interior
Binding: Saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In1
reprinted as a Content Item in another Issue.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images2
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (16 total)
Disclose Issue Images
[untitled]

Illustration  on  Cover, Front
Credits
Writer(s): ?
Penciller(s): Dan DeCarlo
Inker(s): Rudy Lapick
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous, teen
Feature(s): Archie
Character(s): Archie Andrews; Jughead Jones; Betty Cooper; Veronica Lodge
First Line: Sometimes I think the boot craze has gotten out of hand!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Signs of Peace

Story  on  Interior Page(s)
Credits
Writer(s): Frank Doyle
Penciller(s): Harry Lucey
Inker(s): Mario Acquaviva
Colorist(s): ?
Letterer(s): Mario Acquaviva
Subject Matter
Genres: humorous, teen
Feature(s): Archie
Character(s): Archie Andrews; Jughead Jones; Betty Cooper; Veronica Lodge
Synopsis: Tired of Betty's and Veronica's fighting, Archie creates signs and graffiti demanding peace.
Reprinting
In Content Item: FlagArchie Americana Series #8 published January 2008
as Signs of Peace [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose Notes: Take-off on Superman on page three, "mild-mannered reporter for a great metropolitan newspaper" and "That's what I call super man!"
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): The Adventures of Patty & Andy the Popsicle Twins
Character(s): Popsicle Twins [Patty; Andy]
First Line: What gift are you going to get this time, Andy?
Synopsis: The twins try to decide what to order from the Popsicle gift list and are visited by a baby goat (a kid).
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Ad in comic format for Popsicle frozen treats.
Disclose
Sky Pictures

Story  on  Interior Page(s)
Credits
Writer(s): Joe Edwards
Penciller(s): Joe Edwards
Inker(s): Joe Edwards
Colorist(s): ?
Letterer(s): Joe Edwards
Subject Matter
Genres: childrens, humorous
Feature(s): Li'l Jinx
Character(s): Li'l Jinx
Synopsis: Jinx lies under a tree and imagines pictures in the clouds above.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Cartoon  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): Harry Lucey
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous, teen
Feature(s): Archie Pin-Up
Character(s): Archie Andrews; Veronica Lodge
First Line: Archie, do you think I'm using the right bait?
Synopsis: Archie and Veronica sitting on a dock, fishing.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): Rocky and Bullwinkle; Cheerios; General Mills
Character(s): Rocky the flying squirrel; Bullwinkle J. Moose
First Line: Are Cheerios your favorite cereal, Bullwinkle?
Synopsis: Cheerios give Bullwinkle the strength and stamina to chop down a tree without tiring.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Ad in comic format for Cheerios breakfast cereal. General Mills.
Disclose
What's In a Word?

Story  on  Interior Page(s)
Credits
Writer(s): Frank Doyle
Penciller(s): Harry Lucey
Inker(s): Mario Acquaviva
Colorist(s): ?
Letterer(s): Mario Acquaviva
Subject Matter
Genres: humorous, teen
Feature(s): Archie
Character(s): Archie Andrews; Mr. Lodge; Smithers; Veronica Lodge
Synopsis: Mr. Lodge, convinced that Archie will do him harm, repeatedly harms himself while trying to avoid Archie, while Archie does nothing but stand around and say the word "But."
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
The Giant of Them All is Still the Greatest Buy in Comics!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): Archie Annual
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Promo for Archie Annual #17, with mail-in coupon. Premium is free 1966 Archie Pin-Up Calendar. Cover and calendar are depicted, along with small head shots of main characters. Appears between pages three and four of "What's in a Word?" Apparently there was a mistake in layout, since the word "continued" appears at the bottom of page one and not page three.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): How's Trix?; Trix Rabbit; General Mills
Character(s): Trix Rabbit
First Line: Worth shopping around for...
Synopsis: The Trix Rabbit fills a shopping cart with Trix, but a store employee throws him out.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.75
Disclose Notes: Ad in comic format for Trix breakfast cereal. General Mills.
Disclose
Medical Madness

Story  on  Interior Page(s)
Credits
Writer(s): Frank Doyle
Penciller(s): Harry Lucey
Inker(s): Vincent DeCarlo ?
Colorist(s): ?
Letterer(s): Victor Gorelick
Subject Matter
Genres: humorous, teen
Feature(s): Archie
Character(s): Archie Andrews; Reggie Mantle; Jughead Jones; Moose Mason
Synopsis: Archie creates a Jekyll-and-Hyde potion that makes him look exactly like Reggie.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose Notes: A store in panel five of page five is named "Victor's," a reference to Victor Gorelick. A sign on the back of a bus says "Read Archie Comics."
Disclose
Archie Gets All the Brakes

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): Harry Lucey
Inker(s): Harry Lucey
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): Archie; Bendix Corporation
Character(s): Archie Andrews; Veronica Lodge; Jughead Jones; Betty Cooper
Synopsis: Archie and the gang extol the virtues of the Bendix 2-speed bicycle axle.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad in comic format for Bendix 2-speed bicycle axle, with mail-in coupon. The Bendix Corporation, Dept. A, Eclipse Machine Division, Elmira, N.Y.
Disclose
The Cuckoo Bird Yuks It Up!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): Cuckoo Bird; Cocoa Puffs; General Mills
Character(s): Cuckoo Bird; Gramps
Synopsis: The Cuckoo Bird tells Gramps a riddle about a bald man and a comb.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad in comic format for Cocoa Puffs breakfast cereal. General Mills.
Disclose
[untitled]

Letters Page  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Archie Club News
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1.5
Disclose Notes: First prize of $5.00 to Tommy Busse (Madison, Wis.) for article on the fundamentals of radio. Second prize of $3.00 to Alan Lichnerowicz (Burnham, Ill.) for article on the hyrax. Third prize of $2.00 to Lewis Brown (Newport News, Va.) for article about the leopard. Fourth prize of $1.00 to Jane Depew (Charlotte, N.C.) for poem about spring.
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Archie Club
Character(s): Archie Andrews (cameo)
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Promo for memberships in the Archie Club with mail-in coupon. Cost is 15 cents.
Disclose
The Favor

Story  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): Harry Lucey
Inker(s): Mario Acquaviva
Colorist(s): ?
Letterer(s): Mario Acquaviva
Subject Matter
Genres: humorous, teen
Feature(s): Archie
Character(s): Archie Andrews; Jughead Jones; Reggie Mantle; Veronica Lodge
Synopsis: Veronica demands that Archie get a new car.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Feature(s): Daisy B-B Guns
First Line: Now rainy days can be fun days!
Synopsis: On a rainy Saturday, Bill's dad gives him his birthday present early (a Daisy Model 26 B-B gun) and sets up an indoor shooting range.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Ad in comic format for Daisy B-B Guns. Daisy Manufacturing Company, Box 765-P, Rogers, Ark. 72756.

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