XOW Logo
Brand: DC [swirl]
Years in Operation: 2005 - 2012
Disclose Detail
Publisher: Flag DC
Web Site:
Printings: 4643 (3638 Issues)
Disclose Notes: Replaced the DC "bullet". Followed by the DC "peel"
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Brand Image

Brand Image
DC swirl
The timing of the release of this logo could not be more revealing. Unleashed on May 8th, 2005, it was clearly delivered just in the nick of time for the opening of the movie, Batman Begins. And reality, that's what this new logo was all about: something that would look good in media other than the static world of comic books. It has gotten the nickname, "the DC spin" or "DC swirl" for the way it appears to move on screen. It appeared on its first comic in June of 2005 to announce the rebirth of a character that had literally grown up under the old Bullet. The Return of Donna Troy #1 was given the honor of taking the first "spin". Like it's predecessor, "the spin" came from out an outside source: this time, Josh Beatman of Brainchild Studios.

If any, the primary Brand Image has a thicker border and is listed first.

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