XOW Logo
Publisher: Dell
Years in Operation: 1929 - 1988
Disclose Detail
Country: Flag United States Web Site: Brands: 30 Indicia Publishers: 9 Series: 529 Printings: 7156 (6790 Issues) Disclose Notes: Info for Dell in the early years:
Dell Publishing Co. 100 Fifth Avenue, New York NY;
Harry Steeger (editor);
Abril Lamarque (comic art editor);
Edythe Seims (assistant editor);
George T. Delacorte, Jr. (managing editor).
(Information from "The American Comic Book: The Evolutionary Era, 1884-1939" by Denis Gifford.)

Dell was founded in 1921 and first published comics with the original 1929-30 run of "The Funnies", which looked like a newspaper insert but was distributed on newsstands. Eastern Color Printing Company was involved with several of Dell's earliest comic book ventures, although the exact nature of each partnership is not always clear. Later Dell worked closely with Western to produce a line a comics before Dell produced a line of comics wholly on their own for about a decade. The company's comic book division folded in 1973, although Dell continued to publish the occasional book with comics content, including newspaper strip collections. Dell became part of Bantam Doubleday Dell (http://www.comics.org/publisher/5554/) in 1988, ceasing to exist as an independent company.

Dell's first three regular titles -- Popular Comics (February 1936), The Funnies (October 1936), and The Comics (March 1937) -- were packaged and printed by M.C. Gaines at the McClure Syndicate offices. These followed Gaines' early format for Famous Funnies by using newspaper-strip reprints.

Around 1936, Dell started to work with Western (also known as Western Printing and Lithographing Company, a Racine, Wisconsin firm), first using Western's plant in Poughkeepsie, New York as their printer. Dell turned over production duties on Popular Comics and The Funnies to Western in 1939. In 1944 they formalized their arrangement, with Dell financing the comics and Western providing the editorial work and the printing. Western retained complete control over select titles such as Red Ryder and Walt Disney's Comics and Stories, though even those titles carried the Dell emblem after 1948.

(Some of the information for the above from Funnybooks: The Improbable Glories of the Best American Comic Books by Michael Barrier and Mark Evanier's "News from Me" blog [http://www.newsfromme.com/iaq/iaq07/])


******* "© Robert S. Callender" Explained *******

When Western Printing produced comic book content that was not a licensed property, it was copyrighted in the name of Robert S. Callender (or, sometimes, Oscar Lebeck, e.g. Animal Comics, a Lebeck project). Callender was not the writer. He was Western Printing's copyright holder.

Robert S. (Bob) Callender, b. 1913, youngest child of Gene Callender of Racine, Wisconsin society, was an executive at Western Printing. On Oct. 9, 1937 Mr. Callender married Wynnefred Wadewitz, b. 1916, daughter of Edward H. Wadewitz.

Robert S. Callender's father-in-law, Edward H. Wadewitz, had risen by initiative to be the secretary, treasurer and general manager of the Western Printing & Lithographing Company: he was a moving spirit in the development, enlargement and control of that undertaking.

Robert S. Callender (Mr. Wadewitz's son-in-law) was the Managing Editor and Business Manager for Whitman Publishing Co., Poughkeepsie, N.Y., owned by Western Printing and Lithographing Company of Poughkeepsie, N.Y.
  Does this data need corrections? Become an editor.
Brand Name View Brand Images Years in Operation Printings (Issues)
A Dell BookDiscloseView Brand Images
Note: Emblem has "Dell" in the center of a square made up of the words "A Dell Book" running horizontally and vertically.
1944 - 1945 31
A Dell ComicDiscloseView Brand Images
Note: Emblem has "Dell" in the center of a square made up of the words "A Dell Comic" running horizontally and vertically. This is an overprint with the background colors showing through. Used in 1944-45 and again in 1948-52. "A Dell Magazine" brand was used in 1946-47. The "A Dell Comic" brand was replaced by a solid color box with "Dell Comic" in late 1952.
1944 - 1952 887
A Dell MagazineDiscloseView Brand Images
Note: Emblem has "Dell" in the center of a square made up of the words "A Dell Magazine" running horizontally and vertically. In late 1945, it switched to an emblem that had the words "A Dell Magazine" in a circle around the comic's price. An overprint with the background colors showing through.
1944 - 1948 99
A Dell Magazine [circle]DiscloseView Brand Images
Note: Words "A Dell Magazine" in a circle surrounding the price.
1945 - 1948 229
DellDiscloseView Brand Images2
Note: The word Dell in san serif inside a dotted box.
1955 - 1961 1976 (1947)
Dell [block]View Brand Images 1956 - 1974 16
Dell [post-split]DiscloseView Brand Images
Note: The word Dell in san serif type, in a box with the price.
1962 - 1973 493 (490)
Dell [stamp]DiscloseView Brand Images
Note: The word Dell surrounded by a serated border line, desgined to look like a postage stamp.
1961 - 1962 172 (171)
Dell A Giant ComicView Brand Images ? - 15
Dell A Movie ClassicDiscloseView Brand Images
Note: Dell in a solid color box with "A Movie Classic" in a different color box under it. Not the same as the later "Dell Movie Classic" brand.
1955 - 1959 24 (23)
Dell BookView Brand Images ? - 2
Dell ComicView Brand Images2 1952 - 1955 741 (738)
Dell Comic A Movie ClassicView Brand Images 1954 - 1955 4
Dell Dell DellView Brand Images 1950 - 2
Dell Exciting AdventureView Brand Images 1960 - 1961 64
Dell First EditionView Brand Images 1955 - 1963 3
Dell GiantView Brand Images ? - 40 (39)
Dell Movie ClassicDiscloseView Brand Images
Note: Not to be confused with the brand "Dell Comic A Movie Classic" and other Dell books that have one of the other Dell brands and the words "Movie Classic" somewhere outside the logo.
1959 - 1961 28
Dell MysteryDiscloseView Brand Images
Note: Dell stamp with Mystery added.
1960 - ? 2
Dell Nature ClassicView Brand Images 1955 - 1957 5
Dell Publishing Co.DiscloseView Brand Images
Note: "Dell Publishing Co." on a banner above two children on a winged horse. Very short-lived.
1942 - 3
Dell SpecialView Brand Images ? - 1
Dell Surprise BooksDiscloseView Brand Images
Note: The brand appears on the back cover of these items.
1950 - 12
Dell TV AdventureView Brand Images 1960 - 18
Dell TV ComedyDiscloseView Brand Images
Note: Dell stamp with TV Comedy added.
1960 - ? 4
Dell TV MysteryDiscloseView Brand Images
Note: Standard Dell Stamp with TV Mystery added.
1960 - ? 2
Dell Western AdventureView Brand Images 1960 - 1961 65
Giant Dell ComicDiscloseView Brand Images2
Note: Used on several of the 100 Dell giants.
? - 18 (17)
L & M ComicsView Brand Images 1941 - 1942 6
Movie Classic [separate text]Disclose
Note: This brand has the words separate from (NOT included in) the "Dell" box. There are three minor variations: "Movie-Classic" with hyphen, "A Movie Classic", and just "Movie", used only on a couple of issues each.
1962 - 1969 4

Site designed and hosted by XOWTech, Inc..
Any questions or problems with this site should be directed to REMOVE-webmaestro-THESE@xowcomics.com.

XOW, XOWComics.com, XOWTech and XOWTech.com are registered trademarks of XOWTech, Inc.
© XOWTech, Inc., 2010 - 2024. All rights reserved.

Some data courtesy of the Grand Comics Database under a Creative Commons Attribution license.