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Issue: Mad #28
Publication Date: July 1956
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Disclose Detail
Issues: #28 of 550 Issues (622 Printings)
Title:
Variant: Useful Income Tax Guide
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 04/30/1956
Volume: 1
Pages: 60
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 28 (14 stories, 1 cover)
Editor(s):  
Disclose Notes: Issue printed with 3 different covers available. Last issue edited by Harvey Kurtzman.
On-sale date is from 1984 copyright renewal. It is not listed in Catalog of Copyright Entries, 1956 Periodicals.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Variants3
Disclose Reprinted In15
Disclose Reprinted From1
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (28 total)
Disclose Issue Images
Spring Issue [Useful Income Tax Guide]

Illustration  on  Cover, Front
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Reprinting
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Mad magazine covers [Cover Reprint (on Interior Page) on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
They Wanted to Call It Partners Pick

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Billows Cotton Pick
Character(s): Cotton Billow; George Company
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Parody of ad for whiskey.
Disclose
[untitled]

Table of Contents  on  Interior Page(s)
Credits
Penciller(s): various
Inker(s): various
Letterer(s): typeset
Subject Matter
Genres: informational, non-fiction
Character(s): Ed Sullivan
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Masthead quote: "In the present state of the world it is difficult not to write lampoons." - Juvenal (100 A.D.). Art is excerpts from this and previous issue. Includes the first quote under the masthead, though it is not by Alfred E. Neuman.
Disclose
[untitled]

Letters Page  on  Interior Page(s)
Credits
Penciller(s): various
Inker(s): various
Letterer(s): typeset
Subject Matter
Character(s): Mel Haney [Alfred E. Neuman]
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Letters from Phillip W., Michael Dunlop, Tom Hoff & Don Blakeslee, L.E., Larry Jorgeson, DeWitt Wallace (Publisher of Reader's Digest), Howard Budner, P.J. O'Brien, Doc Dover, De Witt Clinton Fink III, Gail S. Martell, R.R., Connor Markey, The Thursday Throwback, Alan F. Charles, R.A. Kline, M.B., The Amer. Humane Assoc., M.J. Schweider, Robert Silverman, Noah Miller, Carmine J. Ruggiero, Rosemary Weaver, Bill Tepper.
Disclose
He Rose Tattooed

Text Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Scallopini Rosa [Anna Lasagna]; Rosario Rosa [Burt Lambaster]; Antipasto Monticello; Rosa Rosa
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as He Rose Tattooed [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Parody of movie "The Rose Tattoo."
Disclose
Stamps

Text Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A brief look at stamp collecting, focusing on printing errors.
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as Stamps [Story on Interior Page(s)]
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Stamps [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Triumph Over Tooth Decay

Text Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as Triumph Over Tooth Decay [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Parody of ad for Crest Toothpaste (Best Toothpaste with Frammistan).
Disclose
The Race is on for the Super Guided Missile

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Gallup; Kerbang; Blitz; Pick; Back; Buck Roger; Waldo; Zork Argh; Dashkin; Propelnik; Schmidt; Beelzebub; Buck Rojinikoff; Plotkin; Watchova
Synopsis: Shows various parts of the space race between the US and USSR, with ultimate consequences of missile use.
Reprinting
In Content Item: FlagMore Trash from Mad #1 published January 1958
as The Race Is On For The Super Guided Missile [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Children's Primer

Text Story  on  Interior Page(s)
Credits
Writer(s): ? [as Eugene Field]
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Sluggo; the Double Bubble gum kid; Dennis The Menace; Jughead; Little Lulu; Nancy; Henry; The Captain; Hans Katzenjammer; Fritz Katzenjammer
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose Notes: Parody of the type of poetry written by 19th century poet, Eugene Field, The Children's Poet.
Disclose
Comic Books [Black And Blue Hawks!]

Story  on  Interior Page(s)
Credits
Letterer(s): ?
Subject Matter
Genres: humorous
Character(s): Saddlesore; Saurbratten; Robespierre; Boss Hawk; Yonny Yohnson; Chop Chop Chop; woman in red
Synopsis: The Black And Blue Hawks stage a mutiny.
Reprinting
From Content Item: FlagMad #5 published June 1953
was Black and Blue Hawks! [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: A parody of Blackhawk comic books. Pages reproduced smaller than original.
Disclose
Young Men's Spring Fashions for 1956

Text Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Fashion Dept.
Synopsis: Comparison of fashions for Ivy League class with those worn by street gangs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Your Income Tax

Text Story  on  Interior Page(s)
Credits
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Bad advice for filling out your federal income tax return.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Collegiate Whimsey

Cartoon  on  Interior Page(s)
Credits
Writer(s): various
Penciller(s): various
Inker(s): various
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Galahad
Reprinting
Reprint Notes: from Syracusan (?) xxxx-xx-xx

from Flat Iron (?) xxxx-xx-xx

from Texas Ranger (?) xxxx-xx-xx

from Columns (?) xxxx-xx-xx

from Chaparral (?) xxxx-xx-xx

from Cornell Widow (?) xxxx-xx-xx

from Showme (?) xxxx-xx-xx
Miscellaneous
Pages: 2
Disclose Notes: These are gag cartoons from college publications.

Uncredited, but the following signatures are readable: Wilson; Spavey; BK; Noel; C. Jacobson. Letters Dept. in issue #29 notes that cartoon credited to Smoke Signals is actually from Chaparral, featuring character Galahad by Bill Davis.
Disclose
The Life of General Homer T. 'Old Hominy' Shotbag

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Homer T. Shotbag; Simeon D. Shotbag; Flora Brocklebone Shotbag; Marie d'Ewlappe Shotbag; Abraham Lincoln; Ulysses S. Grant
Synopsis: Highlights of the life of Civil War general Homer T. Shotbag, from childhood to fame.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 7
Disclose
Talk

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Shirley; Lance Cowznofski; Alfred E. Neuman
Synopsis: Comparisons of what you think overseen conversations are, with what they actually are.
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as Talk [Story on Interior Page(s)]
In Content Item: FlagSon of Mad #S1701 published October 1959
as Talk [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose Notes: Alfred E. Neuman does not resemble the MAD trademark character.
Disclose
Rare Old Cartoons

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Man has trouble with a tube of glue.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: English cartoon from the World War I period.
Disclose
Million Dollar Horse

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Naushea; Shorty Yech; Wastrel P. Prodigal
Synopsis: Story of a celebrity race horse, showing the care taken with him versus the poor working conditions of his caretakers.
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as Million Dollar Horse [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
Book Review: The Good Old, Old Days!

Text Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Borey Mernstein; hypnosis subject
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Excerpt from and review of fictitious book.
Disclose
Medical

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Konrad Strainer; Smilby; Lance Follicle; Amanda
Synopsis: Lance needs a tonsillectomy, from which he recovers in great shape, but still can't play the violin well.
Reprinting
In Content Item: FlagThe Bedside Mad #S1647 published April 1959
as Medical [Story on Interior Page(s)]
In Content Item: FlagThe Bedside Mad #D2316 published February 1964
as Medical [Story on Interior Page(s)]
In Content Item: FlagThe Bedside Mad #P3520 published January 1969
as Medical [Story on Interior Page(s)]
In Content Item: FlagThe Bedside Mad #6 (88-893) published April 1979
as Medical [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose Notes: Parody of tv show "Medic."
Disclose
OK Now, All Kidding Aside... These Are Real Advertisements No Kidding Around Real!!!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.16
Disclose Notes: Warning that this page contains real ads.
Disclose
She'll Love You If You Buy Her a Glob of Silly Putty

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
Genres: humorous
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose Notes: Ad for Silly Putty. Shows a Basil Wolverton Lena from Mad #11's cover being lifted by Silly Putty.
Disclose
Mad Records for Mad Readers!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
Feature(s): San Francisco Records
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.16
Disclose Notes: Ad for hi-fi records.
Disclose
Roger Price

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
Character(s): Roger Price
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose Notes: Ad for book by Roger Price (In One Head and Out the Other) from Ballantine Books.
Disclose
Looks Cooler - Is Cooler!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Editor(s): ?
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.26
Disclose Notes: Ad for Viking smoking set from R. S. Leber.
Disclose
What—Me Worry?

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): "What—Me Worry?" Kid (later to be named Alfred E. Neuman)
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.08
Disclose Notes: Ad for "reproductions suitable for framing and patching wallpaper." Drawing is historical picture and the kid is not yet named Alfred.
Disclose
You Don't Have to Fight Over Mad

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Mad Magazine
Synopsis: House ad for Mad subscriptions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art appears to be an old painting, possibly of Custer's Last Stand.
Disclose
Paper Doll Page

Activity  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Things To Make & Do Dept.
Character(s): Pete Paperdoll; Pat Paperdoll
Reprinting
In Content Item: FlagMad for Keeps #[nn] published July 1958
as Paper Doll Page [Story on Interior Page(s)]
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Paper Doll Page [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Paperdolls with unusual accessories; page 2 is inside back cover.
Disclose
Mad Presents: The Healthy Girl

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Colorist(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover; parody of a Vargas Girl.

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