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Issue: Mad #196
Publication Date: January 1978
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Disclose Detail
Issues: #196 of 550 Issues (622 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications Inc.
On Sale Date: (not set)
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.60 USD
Indicia Frequency:
Content Items: 22 (14 stories, 1 cover)
Editor(s):  
Disclose Notes:  
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In4
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (22 total)
Disclose Issue Images
[untitled]

Illustration  on  Cover, Front
Credits
Letterer(s): typeset
Subject Matter
Character(s): Darth Vader [Alfred E. Neuman]; R2-D2; C-3PO; Chewbacca; Han Solo; Luke Skywalker; Obi-Wan Kenobi; Princess Leia Organa
Reprinting
In Content Item: FlagMad About Star Wars #[nn] published October 2007
as [untitled] [Illustration on Cover, Front]only portion of cover with Darth Vader
In Content Item: FlagMad About Star Wars #[nn] published October 2007
as Cover - Mad #196 [Cover Reprint (on Interior Page) on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photograph)
Inker(s): ? (photograph)
Colorist(s): ? (photograph)
Letterer(s): typeset
Subject Matter
Feature(s): E.C. Publications, Inc.
Character(s): Santa Claus (photograph of William M. Gaines)
First Line: Mad's cheap publisher turns Santa Claus
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Subscription advertisement for Mad (EC, 1952 series).
Inside front cover.
Disclose
[untitled]

Table of Contents  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Mad Overseas

Letters Page  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
First Line: I've heard that there are many foreign editions of MAD, and that MAD paperback books are published in many languages.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Include a letter from Marty Goldberg, with excepts from Mad published in German, Portuguese, Dutch, Swedish and Japanese.
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): E.C. Publications, Inc.
Character(s): Dave Berg
First Line: We've come up with another ECCH for your Ecch-mas gift list!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Advertisement for 89 different Mad paperbacks.
Disclose
Star Roars

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous, science fiction
Character(s): Princess Laidup; Dart Vader; Bar-Stool; Creepio; Lube Skystalker; Ham Yoyo; Chewbacco; Oldie Von Moldie; Zfrx; Quasimodo; Zargg
First Line: In a galaxy millions of light years away, a bad evil galactic empire has plans for a super space station that can destroy an entire planet.
Synopsis: A satire of the movie Star Wars: A New Hope.
Reprinting
In Content Item: FlagMad About Star Wars #[nn] published October 2007
as Star Roars [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 7
Disclose
Early One Morning in South America

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
First Line: Do you have any last words...?
Synopsis: A man successfully avoids the firing squad.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Hospital

Activity  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Feature(s): Mad’s “Realistic” Board Games Dept.
First Line: Hospital rules
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Board game.
Disclose
Mad Diplomacy in Every Day Life Situations

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Taking Another Tact Dept.
First Line: There's an old adage that goes: 'It's not what you say, it's the way that you say it!'
Synopsis: Presents ways of making terrible situations sound wonderful.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
If Celebrities Answered Their Own Fan Mail

Text Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Feature(s): Star Chores Dept.
Character(s): Humorous celebrity response letters from Bing Crosby, Mel Brooks, Robert Blake, Johnny Carson, Gerald Ford, Rex Reed, Ralph Nader and Don Rickles.
First Line: If any of you have ever been dumb enough to write a fan letter to a celebrity, you know the standard procedure.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
The Lighter Side of Water

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Humorous everyday situations involving water.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
Late One Afternoon in South Dakota

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: An accident occurs at Mt. Rushmore.
Disclose
If Public Services Were Run Like Private Enterprise

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Civilized Servants Dept.
First Line: Every week, we read about another city where the Sanitation Men are striking, or the Firemen are calling in sick, or the Policemen are engaged in a slow-down.
Synopsis: Extrapolations on the potential outcomes of privatization.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
A Mad Look at Mishaps of the Future

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Feature(s): The Shape of Zings to Come Dept.
First Line: Delay on the 8:36 a.m. people-mover
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Mad's Literary Agent of the Year

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Book Worms Dept.
Character(s): Henry Wrinkler; Chutzpah Leech
First Line: Hi, I'm Henry Wrinkler, Yale, Class of '71!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Actor Henry Wrinkler, attempting to shed his image as 'The Fonz', interviews literary agent Chutzpah Leech.
Disclose
A Mad Look at a Modern High School

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Class Struggle Dept.
First Line: See that guy? He's the Main Man on Campus!
Synopsis: A look into everyday life in a modern American high school.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Inventions We'd Like to See

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Necessity for that Mother Dept.
Synopsis: Examples of helpful inventions that don't yet exist.
Reprinting
In Content Item: FlagNorsk Mad #1/1981 published August 1981
as Oppfinnelser vi gjerne vil se [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Early One Evening in Atlantic City

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Synopsis: A deceased stripper pops out of a cake at an undertakers' convention.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
He's Company

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Switch Hit Dept.
Character(s): Crassy; Tacky; Janet; Mr. Doper; Mrs. Doper; Lucille Ball; Desi Arnaz; Vivan Vance; William Frawley; Anita Bryant
First Line: Crassy, you've been poring over that TV Guide for an hour! Are you still stumped by their 'difficult' crossword puzzle?
Synopsis: A satire of the television series Three's Company.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
What Does a College Education Promise to Give Many of Today's Students?

Activity  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
First Line: No one can predict what the future holds for today's college students, but if things keep going the way they're going, then there's one sure thing many of them will get!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover.
Disclose
The Frog Prince

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
First Line: Yawn
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.
Disclose
Drawn Out Dramas

Cartoon  on  Interior Page(s)
Subject Matter
Genres: humorous
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Cartoons drawn into the margins of random pages.

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