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Issue: Mad #138
Publication Date: October 1970
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Disclose Detail
Issues: #138 of 550 Issues (622 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 08/11/1970
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.35 USD
Indicia Frequency:
Content Items: 22 (14 stories, 1 cover)
Editor(s):  
Disclose Notes: With the exception of the covers (inside and out), entire magazine is in black & white. On-sale date from 1970 Periodicals, Copyright Office, Library of Congress.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In12
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Disclose Content Items (22 total)
Disclose Issue Images
Mad "Puts On" the Dog

Illustration  on  Cover, Front
Credits
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Reprinting
In Issue: FlagMad about Comic Strips #[nn] published January 2003
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
First Line: Take it at face value!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover in color; house ad for Mad Special (1970 series) #2 (Spring 1971).
Disclose
[untitled]

Table of Contents  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Letters Page  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Letters from Bill Heaney, Woody Leonard, Antonia R. Boehm, Debbie Rafal, Kathy Allen, Rick Thomas, Joe Bossenmaier, Linda Castro, Deirdre MacGuire, Michael Rini, Alicia Hoffman, Adam Schoolsky, Terry Bauer, Billy Wickert, Harry Thayne Longabaugh, Greg Tirrell, Janet Sondak, Kurt DuNard, Curtis Carpenter, Andrew Delbanco, and Charles R. Bell, Jr. with Jack Davis art; includes ad for Forty-six Mad Paperbacks, Mad subscription form (Paul Coker art) and ad for Alfred E. Neuman portraits (Norman Mingo art).
Disclose
Moroned

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Orbituary Dept.
Character(s): Dewerdye; Wreath; Jam; Buzzoff; Blewitt; Seeya Blewitt
Synopsis: A satire of the movie, "Marooned".
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 7
Disclose
One Day at the Ocean

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Surf's up for a ship wrecked survivor.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
A Sports Fan's Garden of Verses

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Athletic Pentameter Dept.
Character(s): Alfred E. Neuman; Lew Alcindor; Joe Namath; Rod Taylor; Dean Martin; Fred MacMurray; Chuck Connors; Al Hirt; Curt Gowdy; Jim Nabors; Jack Lemmon; Ernest Borgnine
Synopsis: Poems based on various sports themes. Poems included are: Broadway Joe; Skis; The Sportsman's Hour; Doubleday; I Must Go Out to the Track Again; Lew Alcindor; On the Road to Baltimore; Come Bowl with Me; and The Hometown Goalie.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Hawks and Dove

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Fowl Play Dept.
Character(s): Major Hawks; Private Doves
Synopsis: Private Doves uniquely puts a peace symbol on Major Hawks window.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #118 published February 1997
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: This is the second Hawks and Doves feature strip.
Disclose
How to Read a Resort Ad

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Vacational Guidance Dept.
Synopsis: Real meanings to resort ad blurbs.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
If "Peanuts" Were a Weekly TV Series

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Charlie Brown; Linus Van Pelt; Lucy Van Pelt; Peppermint Patty; Snoopy; Woodstock; Schroeder; Sally Brown; Shermy
Synopsis: If the Charlie Brown specials were turned into a weekly TV series, the shows concepts would be: Young Doctor Brown; Peanuts Squad; Peanuts Place; Charlie Brown, Attorney for the Defenseless; The Chuck Brown Show.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #13 published January 1974
In Issue: FlagMad about Comic Strips #[nn] published January 2003[nn]
In Content Item: FlagMad Special [Mad Super Special] #36 [$1.75 Cover Price] published January 1981
as If "Peanuts" Were a Weekly TV Series [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Mad's All-Inclusive Do-It-Yourself TV premiere Newspaper Story

Text Article  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Cornglomerate Dept.
Synopsis: Another in the Mad do-it-yourself Fill-in-the blanks semi-regular feature, this time focusing on a TV premiere newspaper story.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
The Lighter Side of... Transportation

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Roger Kaputnik
Synopsis: Dave Berg's Lighter Side of gag section focusing on a singular topic, Transportation.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
[untitled]

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Character(s): Black Spy; White Spy
Synopsis: Black Spy falls for White Spy's sawed-in-half tree trap.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
The Mad Love Book

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Gags featuring the opening line..."Don't you just love..."
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Once Again in Front of a Novelty Shop

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: There's more than one way to get someone with a lapel trick.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #13 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Those Wonderful Sixties! A Year 2000 Backward Look at a Warm and Wonderful Decade

Photo Story  on  Interior Page(s)
Credits
Penciller(s): Wide World; U.P.I.; N.Y. Daily News (photos)
Inker(s): Wide World; U.P.I.; N.Y. Daily News (photos)
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Decade Dense Dept.
Synopsis: A look back at the 1960s, Mad style.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose
[untitled]

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Character(s): Black Spy; White Spy
Synopsis: White Spy falls for Black Spy's bicycle with slide trap.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
M*I*S*H M*O*S*H

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Humor in a Jugular Vein Dept.
Character(s): John Wayne; Dana Andrews; Adolph Hitler; Squawkeye; Kook; Colonel Henry Bloke; Shlepper John; Major Burned; Major "Hot Lobes" Holdahand; Radio; Seersucker Jones; O.J. Simpson; Joe Montana; The Chicago Seven
Synopsis: A parody of the movie "M*A*S*H".
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
One Day in the Garden of Eden

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Adam; Eve
Synopsis: Adam makes another use for the fig leaf.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
What Innocent Product Threatens the World with an Immense Explosion?

Illustration  on  Interior Page(s)
Credits
Colorist(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Another famous Mad Fold-In from Al Jaffee.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #15 published January 1975
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover. In color.
Disclose
The Artist

Illustration  on  Interior Page(s)
Credits
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Character(s): The Artist
Synopsis: An Artist finds an easy way to paint the perfect picture.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #52 published January 1985
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Outside back cover. In color.
Disclose
Drawn Out Dramas

Cartoon  on  Interior Page(s)
Credits
Letterer(s): ?
Subject Matter
Genres: humorous
Synopsis: Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: No page count as gags appear in Various Places Around The Magazine.

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