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Issue: Mad #53
Publication Date: March 1960
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Disclose Detail
Issues: #53 of 550 Issues (622 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 12/29/1959
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 27 (16 stories, 1 cover)
Editor(s):  
Disclose Notes: On-sale date from 1960 Periodicals, Copyright Office, Library of Congress.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (27 total)
Disclose Issue Images
Special Leap Year Issue

Illustration  on  Cover, Front
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Alfred E. Neuman
Character(s): Alfred E. Neuman
Synopsis: Alfred leaps the Grand Canyon.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
...Fleischman's Makes You A Big Guy!

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Fleischmann's Whiskey ad, using a midget and normal size bottle of whiskey.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: inside front cover
Disclose
Departments

Table of Contents  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): various (see Notes)
Inker(s): various (see Notes)
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art is from various stories in this issue.
Disclose
For St. Valentine's Day...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Son of MAD
Synopsis: House ad for 7th MAD paperback book.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.33
Disclose
If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): MAD Magazine
Synopsis: House ad for subscriptions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose
Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Character(s): Moxie Cowznofsky
Synopsis: Letters of comment, many about issue #51.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.75
Disclose Notes: Art is excerpts from previous issues, except for image of US postage stamp commemorating dental health, which 2 readers note has a girl who resembles Moxie Cowznofsky.

The letters were written by George Stevens, Joel Kellmanson, Richard Lockwood, Michael Culling, Sam Schulman, Mike Decklinger, William Moorhead, Monty Stickles, Laurence Windsor, Jr., Bill Hersey, Ray Tackett, and Louise Ann Simon.
Disclose
A St. Valentine's Day Heartbreaker!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Alfred E. Neuman
Character(s): Alfred E. Neuman
Synopsis: House ad for pinups suitable for framing.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose
Statement of the Ownership, Management, Circulation, Etc.

Statement of Ownership  on  Interior Page(s)
Credits
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: Dated August 28, 1959. No circulation figures given.
Disclose
If You're Worried About Being Caught This Leap Year...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): MAD hardcover books
Synopsis: House ad for MAD For Keeps and MAD Forever.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.33
Disclose
Personalized Merchandising

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): What's In A Name Brand Dept.
Character(s): Floyd Patterson
Synopsis: How brands could be matched to the celebrities who endorse them.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Brands include: Hoffa (tennis) rackets, Miles Davis (blows cool) air conditioners, Lombardo canned corn, Mansfield Thirty 8 autos, Rayburn (stereo) speakers, Nellie Fox White Sox, and Adlai (will not run) nylons.
Disclose
Breakfast At Liggett's

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A diner cook has an odd way of preparing scrambled eggs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
MAD's Tips On Highway Safety

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Route Of All Evil Dept.
Synopsis: The wrong ways to implement common safe driving tips.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
New Movie Monsters From Madison Avenue

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): It Came From Outta The Ad Space Dept.
Synopsis: Ideas for horror movies based on current advertising campaigns.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose Notes: Campaigns lampooned are Charles Atlas's bodybuilding, Armstrong tires, Stripe toothpaste, the Living Bra, Simmons mattresses, Green Giant vegetables, and Seagram’s Seven Whiskey.
Disclose
What Would Happen If Teenagers Ran The Country

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Red, White, And Blue-Jeans Dept.
Character(s): Alfred E. Neuman; Leonard Bernstein, Jr.
Synopsis: A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
The Rifle, Man!

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Breech of Premise Dept.
Character(s): Lucas; Lucas's son; Annie Oakley
Synopsis: After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Parody of the TV show "The Rifleman."
Writer credit from "Totally MAD" CD collection.
Disclose
MAD's Society Page

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Black-And-Blue Bloods Dept.
Character(s): Stephanie Duprey; Napoleon VII; Elizabeth Ann Sessingfors; Major General Francis Nottingham; Daphne Aldershot; Augustine Snootpelt; Zelda Zyttzger; Sparky Gahagan; Goldie Zelch; BooBoo Adair; Sophie Phoebe Pletz
Synopsis: Comparing a typical newspaper society page to what it might look like if it were about common people.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Changing History For Commercial TV

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Pull The Plug Dept.
Character(s): President Abraham Oldsmobile; Ralph Waldo Motorola; J. Edgar Electrolux; Nicolaus Copernicus; Mrs. Copernicus; Lizzie Sealtest; General George Custer; Sir Kleenex; Mr. Jamison; Benjamin Franklin; John Allstate; Wild Bill Hickok
Synopsis: How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Valentines To People We've Fallen Out of Love With

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Change of Heart Dept.
Character(s): Fidel Castro; Elizabeth Taylor; Eddie Fisher; Earl Long; Gary Crosby; Dennis Crosby; Phillip Crosby; Lindsay Crosby; Elvis Presley; Jack Paar; Jerry Lewis; Dean Martin; Marlon Brando; Zsa Zsa Gabor ?; Brigitte Bardot ?; Imogene Coca; Sid Caesar
Synopsis: Valentines from the public to people we would mostly like to forget about.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Balcony Scene

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Synopsis: A princess grows a flower in a strange location.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
MAD Goes To An Alfred Hatchplot Movie

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Murder Will Out-Sell Dept.
Character(s): Sheldon Getzoff; Mrs. Getzoff; Alfred Hatchplot (lots of cameos); Sidney Zinn [Melvin]
Synopsis: In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Uses scenes from Alfred Hitchcock's "North By Northwest."
Disclose
Modern Sources of Untapped Energy

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): More Power To You Dept.
Synopsis: Power derived from various sources of modern human activity.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Skiing

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Runners-Up Dept.
Synopsis: Problems of skiing, MAD's tips for skiing, and new uses for your skis after you quit.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Hazards of Illuminated Signs

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Light Switch Dept.
Synopsis: Examples of messages that get corrupted when lights burn out on illuminated signs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Advertising slogans from the following are used:
TWA Airlines, Westinghouse Appliances, Ivory Soap, Winston Cigarettes, Schlitz Beer, Chock Full O' Nuts Coffee, Cunard Lines Cruises, Listerine Mouth Wash, MAD Magazine, Viceroy Cigarettes.
Disclose
Down On Wall Street

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A doctor reads a man's tongue as if it were a stock ticker tape.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Marvin Talks About "Small Cars"

Text Article  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Marginal Marvin Dept.
Character(s): Marginal Marvin
Synopsis: Marvin makes a few jokes about the controversy over auto engines in the rear vs. front.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Appears in the margins of 22 pages.
Disclose
Now...The Chiselers At MAD Present A Real Bust!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Alfred E. Neuman bust
Character(s): Konrad Strainer
Synopsis: House ad for china bust of Alfred E. Neuman.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: In addition to a photo of the bust, a retouched excerpt of art of Konrad Strainer from "Medical" is used.
Inside back cover.
Disclose
Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!"

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Kossacolor film
Character(s): Nikita Khrushchev; Mrs. Khrushchev; Rada Khrushchev; Alexi Khrushchev; Julia Khrushchev; Admiral Rickover
Synopsis: Nikita Khrushchev shows how easy it is to take highly detailed pictures of military installations with Kossacolor film.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Parody of Kodacolor film ad.
Back cover.

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