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Issue: Mad #45
Publication Date: March 1959
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Disclose Detail
Issues: #45 of 550 Issues (622 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications Inc.
On Sale Date: (not set)
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 27 (18 stories, 1 cover)
Editor(s):  
Disclose Notes:  
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In4
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (27 total)
Disclose Issue Images
What - Me Worry?

Illustration  on  Cover, Front
Credits
Letterer(s): ?
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman; Moxie Cowznofsky
Reprinting
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Mad magazine covers [Cover Reprint (on Interior Page) on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Moxie Cowznofsky is named in letters column of issue #48.
Disclose
Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Inferial Whiskey
Synopsis: Parody of ad for Imperial Whiskey.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Knuckleheaded People Who Drink Inferial and Then Go Driving, End Up As a Case [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: On inside front cover.
Disclose
Departments

Foreword, Introduction, Preface, Afterword  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): various
Inker(s): various
Letterer(s): typeset
Subject Matter
Feature(s): Vital Features
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.
Disclose
The First Annual MAD Awards for "Worsts" of 1958

Story  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Sue Sullivan; Jerry De Muth; James C. Douglass; Ron Nowicki; Stu Brody; Sonny Mathias; Monroe Meisel; Gerry Waddell; Barney Gilmore; James E. Packer; Daniel Garcia; Jim Smythe
Synopsis: Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
America's Number One Best Seller Is

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): MAD For Keeps
Character(s): Alfred E. Neuman
Synopsis: House ad for hardcover book from Crown Publishers.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.33
Disclose
No Home Library Is Really Complete Without

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): The Brothers MAD
Synopsis: House ad for a MAD paperback book.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose
Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Character(s): Kathy Gutekunst; Mr. Gutekunst
Synopsis: Letters of comment, mostly about issue #43.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.75
Disclose Notes: Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows. Letter writers: Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan
Disclose
Statement of Ownership

Statement of Ownership  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: informational
Synopsis: For October 2, 1958.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]
Disclose
We've Run Out Of Them!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Character(s): Alfred E. Neuman
Synopsis: House ad for pinups suitable for framing.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose
Why Bum Around The Country Looking For MAD

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): MAD Magazine
Synopsis: House ad for MAD subscriptions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.33
Disclose
Body-Building And Weight-Lifting

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Gus Clutz
Synopsis: The problems of body-building.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose
Fish Story

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Mr. Hotchkins; Mr. Hotchkins's boss
Synopsis: Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
MAD's Guide For Novice Drivers

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): This Auto Kill You Dept.
Character(s): Elihu Fribble
Synopsis: Bad advice for drivers on reading signs, hand signals, how to park, etc.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
If Comic Strip Artists Drew Editorial Cartoons

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Alley Oop; Mary Worth; Superman; Jiggs; Charlie Brown; Lucy Van Pelt; Schroeder; Linus Van Pelt; Snoopy; Dennis The Menace; Henry Mitchell (Dennis's father); Alice Mitchell (Dennis's mother); Popeye; Joe Palooka; Li'l Abner; Daisy Mae; Little Orphan Annie; Daddy Warbucks; Nancy; Sluggo; Morticia Addams; Pugsley Addams
Synopsis: How editorial cartoons would look if popular comic strips were used for the messages.
Reprinting
In Content Item: FlagMad Special [Mad Super Special] #36 [$1.75 Cover Price] published January 1981
as If Comic Strip Artists Drew Editorial Cartoons [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
The George Washington Advertising Agency Inc.

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Nothing But The Truth Dept.
Character(s): George Washington; James Arness; Amanda Blake
Synopsis: How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.
Disclose
It Pays To Read The Label

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A careful look at 12 of Mama Mia's canned products reveals they are all the same.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Photos Of Poetry In Motion

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Nel Blur Dipinto Di Blur Dept.
Synopsis: A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Planned Obsolescence

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Mirage In The Garage Dept.
Synopsis: Showing the past and current trends in automobile design and predictions of the future.
Reprinting
In Content Item: FlagDave Berg's Mad Trash #[nn] published January 1981
as Planned Obsolescence [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Tattooing Gets A Shot In The Arm

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Come Into My Parlor Dept.
Synopsis: Ideas for new tattoo designs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
TV Commercials To Match The Show

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): So It Won't Upset Your Stomach Dept.
Character(s): Chet Huntley; David Brinkley; Bob Elliott; Ray Goulding; John; Aunt Martha; Ben; Matt; "Pills" Kowalski
Synopsis: What we might see if tv commercials were done in the style of the shows they appeared in.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
Bu$ine$$ Valentines

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): First Love Dept.
Character(s): Alfred E. Neuman
Synopsis: Valentines that might be sent by businesses, combining advertising.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Final valentine depicts several MAD Magazine staffers.
Disclose
Professor Bleent In Africa

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Professor Bleent
Synopsis: The professor is so obnoxious that a man-eating plant burps after eating him.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Gook

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Look Back In Anger Dept.
Character(s): Lassie; Francine Scwine; Norman Vincint Spiel; Albrecht Von Neuman; Richard Nixon; Joe Dimaggio; Little Orphan Annie; Sandy; Alfred E. Neuman
Synopsis: Parody of LOOK Magazine.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 7
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
In An Amusement Park

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Hey Rich Kid!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Goldbrick Cuff Links
Character(s): Wally Cox
Synopsis: Ad for cuff links designed by Wally Cox for Gauche Jewelry.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover.
Disclose
Old Quotes Attributed To Modern Folks

Text Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Literary quotes (such as Shakespeare) linked to celebrities they might apply to.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Appear in the margins of 23 pages of the issue.
Disclose
In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Sweathard's Portable Oval Tub
Synopsis: Parody of ad for Sweethart Soap.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1

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