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Issue: Mad #40
Publication Date: July 1958
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Disclose Detail
Issues: #40 of 550 Issues (622 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications Inc.
On Sale Date: (not set)
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 28 (19 stories, 1 cover)
Editor(s):  
Disclose Notes:  
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In18
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
spacer
Disclose Content Items (28 total)
Disclose Issue Images
Wedding Cake

Illustration  on  Cover, Front
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
Reprinting
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Mad magazine covers [Cover Reprint (on Interior Page) on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Hey Gang! At Last!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): MAD For Keeps
Character(s): Alfred E. Neuman
Synopsis: House ad for new hardcover book from Crown Publishers.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Small figure at bottom of ad by Wally Wood is excerpt from previous issue. Inside front cover.
Disclose
Departments

Foreword, Introduction, Preface, Afterword  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): various
Inker(s): various
Letterer(s): typeset
Subject Matter
Feature(s): Vital Features
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art is excerpts from this issue.
Disclose
Initials That Describe The Name

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Much Abbreviated Drivel Dept.
Synopsis: A look at the future overuse of acronyms.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Initials That Describe the Name [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
These Twelve Great American Corporations Know The Value of Advertising In MAD

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Mad Magazine
Synopsis: House ad for MAD subscriptions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.33
Disclose
We're Running Out!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Character(s): Alfred E. Neuman
Synopsis: House ad for pinups suitable for framing.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.17
Disclose
Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Penciller(s): various; ? (photo)
Inker(s): various; ? (photo)
Letterer(s): typeset
Subject Matter
Character(s): Jerry DeFuccio
Synopsis: Letters of comment, mostly about issue #39. Includes an explanation of magazine on-sale/off-sale dates, and a note that Scene Magazine recently ran a feature on MAD.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1.42
Disclose Notes: Art is excerpts from issue #39, except for a photo of Jerry DeFuccio as a child.

The letters were written by Phyllis Altman, Bill Mattes, Craig Zahnow, Mrs. Robert Condit, Kenneth Barnes, Dennis Baron, Eric Shtob, Macy McFarland, Jeanne Brauns, Harry Stuldreher, Elmer Layden, Andrew Weissman, Bill Ewald, Bob Ewald, Jon Alexiou, Ercelia Kersane; Ezell Willard, Jr., and Harold Chamberlain (General Manager, Independent News Co.).
Disclose
If You Wannem, We Still Gottem!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): MAD Jewelry
Character(s): Alfred E. Neuman
Synopsis: House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.08
Disclose
MAD Trading Stamps

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Redeeming Feature Dept.
Character(s): Alfred E. Neuman
Synopsis: Fake premiums available for MAD trading stamps...also fake.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as MAD Trading Stamps [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
Pizza Pie

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Pass Another Napkin Dept.
Synopsis: All the problems associated with pizzas, the new national dish.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Pizza Pie [Story on Interior Page(s)]
In Content Item: FlagDave Berg's Mad Trash #[nn] published January 1981
as Pizza Pie [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
The Paper-Pickers

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: The fate of a park maintenance person who shows off his skills at picking up litter.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as The Paper-Pickers [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Eccchh, Teen-Age Son of Thing

Story  on  Interior Page(s)
Credits
Writer(s): ? [as Strudwick Wickerwire]
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Strudwick Wickerwire; Alfred E. Neuman; [Doctor]; Morton Finster; Drake Carter; Louis Furd; Alan Freed
Synopsis: The Doctor hypnotizes an average teenager to become an Elvis Presley clone.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Parody of rock and roll star bios and monster movies rolled together.
Disclose
TV Scenes We'd Like To See

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Gladys; Cedric; Loretta Young; Gary Moore; Mr. X; Mouseketeers
Synopsis: Scenes from the following tv shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit is from "Totally MAD" CD collection.
Disclose
Strangely Believe It!

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Character(s): Ambrose Fufnik; Prince Ladislaus
Synopsis: Parody of Ripley's Believe It Or Not.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Alfred E. Neuman University

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Student Bodies Dept.
Synopsis: A map of a college campus designed to reduce the number of students attending by careful use of hazards.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Alfred E. Neuman University [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Inside Story

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Belly Laughs Dept.
Character(s): Floyd Patterson; Princess Margaret; Nikita Khrushchev; Hal March; Tommy Manville; Lawrence Welk; Richard Boone; John Foster Dulles; Richard Nixon; Adlai Stephenson; Elvis Presley; Ben Hogan
Synopsis: Stomach shapes of celebrities, based on their lives.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Pravda

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Black And White, And Red All Over Dept.
Character(s): Alfred E. Neuman; Maxim Raskolinovski; Vladimir Pinsk; Boris Trepak; Vladimir Grovno; Insky Khonyak; Stepan Kiosks; Igor Bivorsky; Yetta Samovar; Nikita Khrushchev; Donaldovich Duckski; V. Molotov; G. Malenkov
Synopsis: Parody of the Soviet Union's Pravda newspaper.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Pravda [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
MAD Summer Vacation Guide

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Let's Get Away From It All Dept.
Synopsis: A list of festivals around the county to avoid on vacation.
Reprinting
In Content Item: FlagThe Worst from MAD #2 published January 1959
as MAD Summer Vacation Guide [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
The Cold Cereal War

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Bob Elliott; Ray Goulding; Wally Ballew; General Fielding Maxwell
Synopsis: A look at applying military strategy to creating cereal premiums.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
The Bear Hunter

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Synopsis: A man uses every weapon he has while being chased by a bear.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as The Bear Hunter [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Future "Of-The-Month" Clubs

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Join In Haste, Repent At Leisure Dept.
Character(s): Jerry DeFuccio; Tommy Manville; Roberto Rossellini; Porfirio Rubirosa; Alfred E. Neuman
Synopsis: A look at some possible future clubs inspired by Book-Of-The-Month type clubs.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Future "Of-the-Month" Clubs [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Coast-To-Coast For $16.75

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): A Fare To Remember Dept.
Character(s): Philo Ardwell; Irving; Suzie Grubbwickel; Velma Mae; Harry; Timmy Goober; Speedy Slim; Mr. Smeed
Synopsis: An account of a cross-country trip booked by MAD using unconventional conveyances.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Coast-to-Coast For $16.75 [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
How To Read A Chamber Of Commerce Folder

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Key to the City Dept.
Synopsis: The hidden meanings between common phrases used on municipal promotional brochures.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as How to Read a Chamber of Commerce Folder [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Writer credit from "Totally MAD" CD collection.
Disclose
What It Was, Was Football

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Andy Griffith
Synopsis: An illustrated version of the comedy routine.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
A Drive In The Country

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Synopsis: A couple on a drive barely misses disaster from falling rocks, but get hit by a falling tree.
Reprinting
In Content Item: FlagMore Trash from Mad #2 published January 1959
as A Drive in the Country [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
MAD T-Shirts

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): MAD T-Shirts
Synopsis: House ad for t-shirts with Alfred E. Neuman on front.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: On inside back cover.
Disclose
New Authors For Old Books

Text Article  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Pairing old books with celebrities that have something in common with the title.
Reprinting
In Content Item: FlagThe Worst from MAD #2 published January 1959
as Suggested Theme Songs for Some Famous Folks; Contrivances For Cliches; Christmas Gifts That Will No Doubt Be Returned; MAD Definitions; Movies' Secret Sponsors; New Authors For Old Books [Filler on Interior Page(s)]
In Content Item: FlagMore Trash from Mad #2 published January 1959
as Suggested Theme Songs for Some Famous Folks; Contrivances for Cliches; Christmas Gifts That Will No Doubt Be Returned; MAD Definitions; Movies' Secret Sponsors; New Authors for Old Books [Filler on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Appear in the margins of 28 pages of the issue.
Disclose
A New Idea In Smoking!

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Sailem Floating Cigarettes
Synopsis: Phony ad for Sailem Floating Cigarettes from Chris-Craft Boat Co.
Reprinting
In Content Item: FlagThe Worst from MAD #2 published January 1959
as A New Idea In Smoking! [Story on Interior Page(s)]
In Content Item: FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Mad ad: Sailem Cigarettes [Story on Interior Page(s)]back cover
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Parody of Salem Cigarettes ad. On back cover.

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