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Issue: Mad Special [Mad Super Special] #40
Publication Date: January 1982
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Disclose Detail
Issues: #40 of 141 Issues (153 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications Inc.
On Sale Date: (not set)
Volume: none
Pages: 92
ISBN:
UPC/EAN: 0709893408023
Price: $2.00 USD
Indicia Frequency: none
Content Items: 44 (33 stories, 1 cover)
Editor(s):  
Disclose Notes:  
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: Color cover; Black and White interior
Dimensions: Magazine size
Paper Stock: glossy cover; newsprint interior
Binding: Saddle-stitched; some squarebound
Publishing Format: was ongoing series
Format Notes:  
Disclose Variants2
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Disclose Content Items (44 total)
Disclose Issue Images
[untitled]

Illustration  on  Cover, Front
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Reprinting
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Miscellaneous
Pages: 1
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Is It True Blondes Have More Fun?

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A man is repelled by the face of an otherwise attractive blonde woman, indicating that she needs Lady Clinic brand plastic surgery.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: On inside front cover.
Disclose
Departments

Table of Contents  on  Interior Page(s)
Credits
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
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Miscellaneous
Pages: 1
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Trademark Graffiti

Story  on  Interior Page(s)
Subject Matter
Genres: humorous
Feature(s): Add-vertising Dept.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
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The MAD Madison Avenue Primer

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Hard Spell Dept.
Synopsis: An attempt to make the world of advertising understandable by seven-year olds.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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While Strolling Through the City

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A man and a woman strolling down the street notice businesses with descriptive street signs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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We're Looking for Idiots Who Like to Draw

Photo Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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Mad's Do-It-Yourself Modern Movie Ads

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Slime Pickings Dept.
Synopsis: Generic movie posters with fill-in-the-blanks and words provided so the reader can make their own movie posters with critic quotes.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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Violent TV Commercials

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Pain in the Ads Dept.
Character(s): Arthur Godfrey; Jane Withers [as Josephine the Plumber]; Chuck McCann
Synopsis: If the sudden graphic violence trend of contemporary films was extended to contemporary television commercials.
Reprinting
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Miscellaneous
Pages: 4
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Does This Ad Look Blurred to You?

Text Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: The text of an ad is intentionally printed out of focus to trick readers into visiting an optometrist.
Reprinting
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Miscellaneous
Pages: 1
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The Mad Plan for Beating TV Commercial-Breaks

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Stepping Away from the Pitch Dept.
Synopsis: Various plans for doing things around the house in the space of a TV program commercial break.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
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After You Let Your Fingers Do the Walking

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Bell Telephone print ads: After letting her fingers do the walking through the Yellow Pages, a woman is forced to soak them in Epsom salts.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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How to Read a Resort Ad

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Vacational Guidance Dept.
Synopsis: Real meanings to resort ad blurbs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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When Advertising Takes Over Magazines Completely

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Examples of current magazines changed to have more product placement than editorial content.
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Miscellaneous
Pages: 2
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New Ad Spaces

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Inside Pitch Dept.
Synopsis: For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons.
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Miscellaneous
Pages: 3
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Make Beautiful Hair Blecch

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Ringo Starr
Synopsis: Parody of Breck Shampoo print ads; Blecch Shampoo claims that teenage boys who use their product can have the same appeal to teenage girls that Ringo Starr has.
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Miscellaneous
Pages: 1
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[untitled]

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
First Line: That's right, Operator! Long Distance – Person-to-Person to Arnold Finster -
Reprinting
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Miscellaneous
Pages: 1
Disclose Notes: Spoof advertisement for a fictional telephone company (Bilked Telephone System). Illustration is a color photography.
Disclose
The Best Friend Your Dentist Ever Had

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Life Saver roll candy print ads.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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The 60-Second Disappointment

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Polaroid print ads; An instant photo isn't worth much if it doesn't develop properly.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.
Disclose
Why We Always Look Angry in These Ad

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Sanka print ads; a disgruntled coffee bean farmer tells off American consumers.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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After the Most Hair-Raising Adventure of My Life

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Canadian Club print ads; a man swears off drinking after a jarring experience with delirium tremens.
Reprinting
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Miscellaneous
Pages: 1
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Great Moments in Medicine

Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Park-David
Synopsis: Parody of Parke-Davis Pharmaceutical Company advertisements.
Reprinting
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Miscellaneous
Pages: 1
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Famous Marble-Row Funereal Black

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Marlboro cigarette print ads; A funereal home comes out with a line of gravestones shaped like cigarette packs for smokers who die of lung cancer.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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If Magazine Ads Spoke the Language of the Magazines

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Ad-Itorial Dept.
Synopsis: Targeting advertising to the genre of magazine the ad will appear in.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
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Out West

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A man driving in the desert is menaced by a flock of vultures.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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TV Commercial Aids

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Out! Damned Spot! Dept.
Synopsis: Devices designed to make television viewing more enjoyable.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose Notes: The caricature of Cary Grant on the television screen on page 2 is by Mort Drucker.
Disclose
Feature By Feature Advertising

Photo Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Ad Infinite Items Dept.
Synopsis: Ads that go overboard pointing out each desirable feature of a product.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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If There'd Been a Madison Ave. Down Through History

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): That Old Ad-Age Dept.
Synopsis: Ad campaigns based on historical items.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
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Unspoken Messages in TV Commercials

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Sponsor Speak with Forked Tongue Dept.
Synopsis: Footnoting dialogue in commercials to reveal hidden facts about the product.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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[untitled]

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
First Line: S'matter, can't you Dial?
Synopsis: Parody of Dial Soap and Bell phone system ads; a man is dragged out of the shower to answer a wrong number phone call.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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Advertising Space on Road Signs

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: If traffic signs had product placement add-ons.
Reprinting
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Miscellaneous
Pages: 3
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Recruiting Posters Through History

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): A Hitch in Time Dept.
Synopsis: Recruitment posters, based on the famous "Uncle Sam wants you" poster from the U.S. Army, are fashioned for multiple historical military actions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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One Fine Day While Touring Florida

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A family of tourists visit a venue advertising alligator wrestling.
Reprinting
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Miscellaneous
Pages: 1
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A Mad Peek Behind the Scenes at an Ad Agency

Cartoon  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Gags taken place in an ad agency office.
Reprinting
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Miscellaneous
Pages: 2
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Ads We Never Got to See

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Copy Cat-astrophe Dept.
Synopsis: Examples of ads rejected because of the unintentional humor caused by their poorly worded text.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Pesky Import

Cartoon  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: In a parody of Volkswagen print ads, the Volkswagen Beetle is portrayed as an insect-machine hybrid.
Reprinting
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Miscellaneous
Pages: 1
Disclose
Yellow Pages for Super-Heroes

Story  on  Interior Page(s)
Credits
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Comic Relief Dept.
Synopsis: Telephone book advertisements altered to target super-heroes.
Reprinting
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Miscellaneous
Pages: 2
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Hazards of Illuminated Signs

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Light Switch Dept.
Synopsis: Examples of messages that get corrupted when lights burn out on illuminated signs.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Advertising slogans from the following are used:
TWA Airlines, Westinghouse Appliances, Ivory Soap, Winston Cigarettes, Schlitz Beer, Chock Full O' Nuts Coffee, Cunard Lines Cruises, Listerine Mouth Wash, MAD Magazine, Viceroy Cigarettes.
Disclose
A Mad Guide to Classified Ad Abbreviations

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Satirical classified ad abbreviations.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
[untitled]

Photo Story  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
First Line: Even This Much Can Cause Plenty Trouble
Synopsis: Parody of Gulf Oil magazine ads; Gulf campaigns against nuclear energy.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
The Subtle Science of Packaging

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Who's Covering Up Dept.
Synopsis: How packaging makes us satisfied with less.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose
One Day Downtown

Story  on  Interior Page(s)
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A man gets a karmic response for stepping on an insect.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
What Have We Got Against Colds

Cartoon  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Contact Cold Remedy print ads; The makers of Contact explain how well they profit off of illnesses prolonged by their ineffective product.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: On inside back cover.
Disclose
Us Cigarette Makers Will Fight Rather Than Quit

Illustration  on  Interior Page(s)
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Parody of Tareyton Cigarette ads; A cigarette manufacturer, sporting a black eye, vows to fight the U.S. Department of Health's landmark report linking cigarette smoking to cancer.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.

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